In this micro-interests world, the competition between retailers and chain-stores has become fierce. The new communication tool, the tools of collaborative services between retailers and suppliers, becomes particularly important. The related researches for collaborative services have proven that the immediacy of information sharing has a positive impact on the partners in the supplying chain. Several major management objectives, such as upgrading the service level, accelerating the flow of materials, increasing the visibility of stocks and reducing spends, can be improved. In particular, by using the advantages of the physical channel/wise-shopping malls, it may achieve experiential marketing. When facing the customers, we all want to seize the hearts of them within a few seconds. In addition to the power of the product itself and retailers may use wiser way to create new business model and double the profit.